- Posted06 May 2021
In this technologically advanced age, the majority of the world population uses search engines to find information about anything on the internet. From the most basic of how-to’s to the most complicated guides and knowledge on anything, search engines function as the new “school” that teaches us about the things that we want to know.
There are multiple search engines available on the internet, with Google being one of the most popular ones - so widely used that the name “Google” itself has become the generic term that defines the process of looking up something on the internet.
Search engine optimization (SEO) is the process of increasing a website’s searchability in the result list of search engines by utilizing specific keywords in the website, which are more likely to be used as part of the searched content.
If your business hasn’t been actively engaging in SEO, you need to start doing so as soon as possible to maximize your potential outcome by capitalizing on the internet trend nowadays - and here are some of the reasons why:
SEO increases your relevance
By using (or planting) specific keywords or searched terms on your website, you increase the relevance of your website to search engine results.
Having the best writing and/or most authentic content is good, but it does not necessarily put your website in a high rank on a search engine’s organic listing. You can optimize search engine results by using better phrases or keywords that bring your website to rank higher in the search results for content searchers.
SEO builds your credibility
By staying consistently at the top of search engine result pages, your website can gain public credibility and reliability. This is because the searchers can see and remember your website appearing often when they search for contents that your website has.
Additionally, links to your website generally helps a lot in building your website credibility in organic listing as well.
SEO makes your business more competitive
A huge majority of searchers never go past the first page of search results, therefore it is imperative that your website appears in the first page of search engine results.