- Posted05 June 2020
The COVID-19 pandemic has affected the global economy severely, especially regional lockdown protocols and quarantines. As a result to the global situation, digital marketing becomes the most effective strategy for business improvement. The world will most likely take a rather long period of time, perhaps years before we can enjoy the same living condition as pre-COVID era.
What Is Digital Marketing?
Digital marketing typically functions the same way as traditional marketing, aiming to promote products and business services. Due to technological advancement, its advantages greatly outweigh traditional marketing in the areas of cost efficiency, audience size, and to an extent, environmental friendliness.
Digital marketing includes, but is not limited to:
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Email Marketing
- Google Ads Marketing
How Can Digital Marketing Improve Your Business?
With the internet easily available to majority of the world’s population, having an online store allows your business to have a global presence. Anyone can easily visit your store in a swipe of a finger, or literally a few.
Your products and services are easily made aware to the public through social media, e-newsletter, optimized search engine results, etc. Nothing conveys a message like a photo that speaks a thousand words, more so a promotional video. Marketing your products and services online can leverage your time and money spent on broadening your market and targeted audience.
Having an online business greatly reduces your business overheads, especially on maintaining a storefront or more. The cost for enhancing your website can bring greater returns compared to in-store decorations and designs when we consider audience impact size for both. The reduction in physical print-outs is also cost-saving as well as environmental-friendly. A reduced cost translates to higher return of investment over time.
Enhanced Customer Service
Using an online platform for your business provides you and your customer with more ways to engage with each other; social media messaging, email, etc. Customer traffic information can be tracked to provide insights on how you can and what the best way is to engage with your customer. Through marketing campaigns and customer-specific notices, digital marketing proves itself as a great way to keep your customer interested in your business offers.
Let Goodsane Assist You
We provide a plethora of services that can help your business grow:
- Search Engine Optimization
- Website Design
- Mobile Application Development
- Social Media Marketing; setup and maintenance
- Content Marketing; email marketing, content creation, graphical design and video making
Contact us at +60 82 522 756 or send us an email at [email protected] and let us design your advertisement for you.