- Posted15 June 2021
Many successful business nowadays, especially SMEs, owe their success to their online presence. The internet impacts a business more than what most of us would acknowledge in the present day.
Believe it or not, majority of internet users perform internet searches for specific products before making their purchases. Therefore, it is important for any business to have its own website because having one can definitely be beneficial to the business.
Business and Brand Credibility
Perhaps the most important part of having a website is to be able to communicate to the customer about the details of products and services. Many people regard concise and quality information to be relatable to credibility.
A business without a website can be easily regarded as illegitimate or unreliable business when people can't look up for any or much information online. By showcasing the brand of your product, you establish your identity and social credibility with your audience by providing them with sufficient information about your business.
Sales and Leads
Before we get into the how's, we must be clear on the why's. Having a website can increase your chances to generate leads by giving you at the bare minimum, a chance for people to discover your business online.
When someone finds you online, it comes down to whether the person is interested in your business or not - and most of the time, the answer is yes. This gives you an opportunity to increase your sales revenue.
Once the website has been primed and search engine optimized, there's a good chance for it to show up on search engine results. This generally means when someone is searching for a product or service related to your nature of business, there's a chance for your website to appear on their search results, which in return drastically increase your number of organic traffic.
Time and Cost Leverage
Basic information such as contact number, business address and business hours are must-have on a business website. It allows people to know your business operation details even before asking.
Despite the cost for running a website, it is negligible compared to the revenue that it can generate for your business when the website is utilized fully to its potential. Having a website running 24 hours per day to help you engage your customers in all sorts of business related matters is often cheaper than to station a personnel for the same task.
Announcement and Promotions
From time to time, you may want to launch sales campaigns; be it a product launching, a limited time discount, etc. The business website is the perfect platform to announce to your customers as well as interested buyers about what you can offer beyond your usual deals.
In addition, updates are a way for your business to relate to your customers - to show that you are consistently bringing and generating values for your customer base.
With the internet being widely used in the present times, even more so with the pandemic going on, it would be unwise not to have a website set up for your business.