- Posted04 August 2020
5 tips you can do to improve your website conversions and increase sales
1. Have a simple website content
Make sure your website information is clear and simple without overwhelming. However, offering a few products on your website with specific product information will actually increase your sales. It can lead to higher conversion rates.
2. Add video demonstrations
People are more likely to watch video rather than text. So, having a video on your landing page can boost your conversion rate and as a result, consumers will buy your products by watching a video. In facts, 90% of consumers will make a purchasing decision by watching a video. Your target visitors can better understand your products in video rather than reading a text.
3. Build trust with case studies, and testimonials
Include testimonials, and case studies about your products or services on your website to let your visitors trust you. As case studies and testimonials can promote customers' trust on your website.
4. Show your value proposition on your landing page
You need to show your value proposition due to your competitors presenting the same products and services you’re offering. Your value proposition should mention to your target buyers what benefits or values they can enjoy and why they should buy from you.
A great value proposition should have these 3 qualities:
- Give a solution to solve a customers’ problems
- Explain why they should buy from you over your competitors
- Explain how you products or services can deliver benefits to customers
Give a solution to solve a customers’ problems
On your landing page, you should explain how your products or services can solve customers’ pain points. Since every visitor visits your landing page with different problems. The main idea is to provide a reason as to how your products or services can solve their problems with the best solution.
For example, if you have developed an online store, your value proposition is to “offer an unique experience and serve everyone everywhere without travelling” .
Explain why they should buy from you over your competitors
Your landing page should include the unique value proposition that can help you go ahead of your competitors.
Explain how you products or services can deliver benefits to customers
your landing page not only to be constrained within headline and sub-header, but also need the multiple benefit points.
5. Have clear call to action
Having a clear call to action enables interested visitors to take action when they are more likely to buy from your. For example, Netflix includes compelling calls to action like “Join Free for a Month”, or “Try it Now”.
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