The pandemic has the majority of the world held in lockdowns and work from home. Many businesses have turned to social media for aiding them in their business.

Here are some useful tips that can help you to utilize social media just a little bit better so that you can potentially see an improvement in your business.

 

Insights & Statistics

You can always view the statistics from your social media management page to determine the best time for you to publish or share a post. Facebook for example, provides data on the demographics of your audience; age, gender, locations, etc. are all at your disposal and utilization for your next marketing campaigns.

 

Post Reviews

People love to read reviews before making a purchase, mainly to know the quality of the product or service and subsequently determine the value of their expenses. Reading reviews also helps people to build trust even before engaging your business.

 

Live Stream

A mere image or a product video may not necessarily be able to get your audience to fully understand and be informed about your product. Pre-recorded videos often focus on presenting a product or service, and while they can be useful and informative, a live stream promotes more engagement from the viewers. You can conduct question and answer sessions to clear the doubts of your viewers and provide them with clarity on the subjects of your live stream.

 

Timely Replies

A lot of consumers are generally impatient people and expect instant replies for their queries. Despite some social media having the feature to set up automated replies, people prefer personalized replies more often than not. Staying attentive to what your visitors are saying to you and responding appropriately can keep your customer service quality maintained top notched.
While not required per se, responding to your audience’s post comments is also a way to foster good relationships with them.